Want to feel good and look good naked?

BFB is a course for people who want to change their body without turning food into their whole life. You will learn how to set your numbers, judge the whole week instead of one meal, and handle real life without waiting for perfect conditions.

Join the waitlist

Why this exists

You already know what to do. You are just negotiating with comfort.

Most diets give you rules but no way to use them when life happens. A dinner out, a hard day at work, a birthday, a bad night of sleep, and suddenly the whole week is written off. BFB teaches the decisions that happen next, because that is what determines whether the work lasts.

Who BFB is for

You want to change your body, but you are not willing to make food your whole life.

01You want to change how you look without making food the only thing you think about.

02You know what to do on a quiet Tuesday but lose the plot when dinner, drinks, work or family gets involved.

03You want clear numbers and a structure you can use in a normal week, not a meal plan that falls apart the moment you have a life.

What you get

BFB gives you a complete system, not more rules to follow.

Start with a real baseline

Set up your numbers, your tracking and three process goals so you stop guessing and start from what is actually true.

Break the restart cycle

Learn the 80% rule, how to interrupt the “fuck it” moment, and how to stop a hard day becoming a hard week.

Understand your food

Set your calorie and protein targets, build meals, use the weekly average and make food you enjoy part of the plan.

Handle real life without the drama

Use practical plans for restaurants, alcohol, holidays, travel, bad weeks and the moments you normally write off.

Know what to do when progress stalls

Learn the difference between a real plateau and a consistency problem before you panic, cut harder or quit.

Keep the result after BFB

Leave with a plan to reduce tracking, manage maintenance and decide what the next year actually looks like.

What you leave with

When the course ends, you will know what to do next.

01Your own calorie and protein targets, built from a real baseline instead of someone else’s meal plan.
02A weekly-average system that stops one dinner, one Saturday or one bad day becoming a reason to give up.
03Plan B, C and D for restaurants, drinks, travel, events and stressful weeks.
04A plateau diagnostic so you know what to check before you change your calories.
05A clear way to move from tracking into maintenance instead of finishing BFB and going straight back to guessing.

What this is not

BFB is not a strict meal plan, a quick fix or someone telling you exactly what to eat.

If you want a plan that works only while life is quiet, this is not it. BFB is built to help you make better decisions when the week gets inconvenient.

Get first call

Get on the BFB list.

BFB starts in August. Get on the list and we will tell you when enrolment opens.

Questions people ask before they start

The practical bits.

When does BFB start?

The next BFB run starts in August 2026. The exact day will be confirmed before enrolment opens.

How long is it?

BFB runs for eight weeks. Long enough to stop relying on the buzz of a fresh start and start doing the work in a normal week.

Is this another strict meal plan?

No. BFB gives you your numbers and the framework to make decisions around the food and life you already have. It is not a list of foods that turns a hard day into a failure.